Dental Product from Heraeus Kulzer are internationally well known and establish since decades in the dental market. We have developed a uniform design for a wide range of "Venus" primary packagings. The uniform design creates clearly a visual unity among the product family and emphasises the impression of precision, high quality and hygiene. We were commissioned to create a unique appearance which should differentiate Heraeus Kulzer stronger from their competitors. But equally important was to create gain a the feeling of trust and security by creating a holistic product quality for each single packaging as well as to design a user-friendly handling. The result is a smooth rounded triangle shape which is extruded to a rod. The characteristic basic form is divided in different functional and graphical proportions. After all we not only designed a big number products in this project but also a guideline for the design of more products to come in the future.