Corporate Product Design
Strong brands are characterized by a uniform visual identity - their products need a corporate product design (CPD). A CPD project starts with the analysis of the existing characteristics of the brand, its products and the vision of the company. On the basis of the existing essential properties, we develop design principles and solutions for future product properties. The immediate result is a CPD handbook that defines the various aspects of product design specific to the product group. During the 3 to 7 years most products of the family have the chance to adapted and therefore generate the impact of a CPD. We have developed a number of CPD projects and created this special Design Standards of different product families.